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Grossinger Motors Arena (previously known as the U.S. Cellular Coliseum) first opened its doors to the public in 2006. The area has been the home venue for several hockey, indoor football, and basketball teams. In addition to our sports tenants, we have also hosted an array of events, including concerts, family shows, ice shows, motors sports, and trade shows. We are also the location for local graduation ceremonies, Chicago Cubs and St. Louis Cardinals Caravans, Illinois High School Association’s regional and state tournaments, and a wide variety of private meetings and wedding receptions.

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101 South Madison Street, Bloomington, IL 61701, US

Bloomington's First B4 Festvial: Bourbon, Brews, BBQ & Blues

October 28, 2019

Grossinger Motors Arena Announces the B4 Festival: Bourbon, Brews, BBQ & Blues January 25, 2020

Tickets on sale Friday, November 1 at 10am

Bloomington, IL (October 28, 2019) – Grossinger Motors Arena announces Bloomington’s first B4 Festival: Bourbon, Brews, BBQ & Blues. The festival will be held at VenuWorks-managed Grossinger Motors Arena on January 25, 2020 from 6pm-8pm and will feature bourbon, beer, BBQ samples, live blues music, and a raffle to benefit Western Avenue Community Center.

General Admission to the festival includes all bourbon samples, unlimited beer and BBQ samples, and a commemorative tasting glass. Distilleries, Breweries, and local restaurants will be present to provide samples for guests as they explore and learn about different bourbons, unique craft beers, and local BBQ dishes. As they taste, those attending will vote for their favorites, as each category will battle it out for the People’s Choice Award!

The VIP Backstage Experience Upgrade will allow guests to have the opportunity to participate in the VIP Backstage Experience during one of two tours! A limited number of VIP upgrade tickets will be available to tour backstage and enjoy exclusive sampling opportunities in the rooms the stars use on concert nights. Those with VIP tickets will also receive a commemorative gift and entry to the festival at 5pm, one hour before general admission doors open.

Tickets go on sale Friday, November 1 at 10am and will be available at the Subaru Box Office at Grossinger Motors Arena or at ticketmaster.com. You can find all of the details and ticket links at grossingermotorsarena.com.

Any business interested in participating in the B4 Festival or for information about sponsorship packages, contact Sales Director, Brian Julian, at bjulian@grossingermotorsarena.com or 309-434-2691.

ABOUT VenuWorks: VenuWorks provides customized management solutions for arenas, stadiums, theatres and convention centers throughout the country with services that include operations, catering, concessions, along with the booking and marketing of sports and entertainment events. www.venuworks.com

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